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Our Play Predictions 2024: A Glimpse into Tomorrow

Our Play Predictions 2024: A Glimpse into Tomorrow's Playtime Wonders

Kicking off the year in style, the Nuremberg Toy Fair in January was a playground of inspiration for parents, educators, and industry experts alike. Exhibitors from around the globe, including tickit®, showcased a wide range of toys and play innovations that are sure to shape the way children engage with the world around them. Whilst exploring at this event, we saw a wide range of trends that we predicted may excel into 2024… 

Sustainability takes centre stage

In a world increasingly focused on environmental consciousness, eco-friendly toys are expected to steal the spotlight. From biodegradable materials to toys made from recycled plastics or sustainable wood, the industry is making strides towards creating a more sustainable and earth-friendly playtime environment.

tickit seasonal woodland trees

Toys to help explore emotions and feelings

Parents and educators alike are recognizing the importance of toys that promote emotional awareness, as the trend continues to emphasize the pivotal role play can play in shaping not just cognitive skills, but also the emotional landscape of young minds.


My Emotions Wooden Tiles


Smart play

One of the highlights of the fair was the rise in the use of AI and the use of smart toys designed to enhance children's learning experiences. Integrating technology with play, these toys aim to foster creativity, critical thinking, and problem-solving skills in an interactive and engaging manner.


Toys offering true value
As we all tighten our personal purse-strings, and funding for education is squeezed, our customers are increasingly looking for products that offer true value for money: a toy that will appeal to a broad age range of children, that offers educational benefits across several areas of learning, and that is designed and tested for robust and repeated use.
two children playing with tickit rainbow blocks

During the Nuremberg Toy Fair, we thoroughly enjoyed showing our customers our new products for 2024. In case you couldn’t make it, you can view our new products here.

tickit new products

To conclude, the landscape of children's play in 2024 is evolving into a dynamic space that combines innovation, sustainability, and education. The Nuremberg Toy Fair served as a window into this exciting future, offering a glimpse of the toys and trends that will shape the way children play, learn, and grow in the coming year. Get ready for a year of boundless imagination, discovery, and endless smiles as the world of play continues to unfold… our team here at tickit® can’t wait!

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